Spectrum offers the following range of services. Some examples of our work can be seen in Our Clients section.
Information Technology
Spectrum was born an IT public relations firm and ten years on remains committed to servicing clients in the IT market. We believe Spectrum is the leading technology PR agency in Australia. This market is our specialty and our experience is unparalleled. We understand the nature of your IT business and, perhaps more importantly, we understand your audience. Our consultants work with clients to build tailored communication campaigns that hit the right spot - every time.
Consumer Technology
Spectrum provides a specialised approach in the digital lifestyle sector with our separate consumer tech arm, SpectrumLife. Communicating messages in the consumer technology arena can be a tricky business - we understand the issues involved and the complex nature of a particular technology or solution. More importantly, we know how to communicate this information to the right audience in a way that delivers guaranteed results.
Corporate
Spectrum has extensive experience in business-to-business marketing and public relations. Presenting a clear identity or image to key audiences is one of the major challenges in managing corporations today. This is what Spectrum delivers. Dealing with news media, business analysts and senior executives who may be potential customers is no longer an optional activity for corporations, and Spectrum works with clients to develop programs that implement a strong business-to-business message.
Financial Communications
Spectrum offers clients an extensive range of investor relations services. We understand how important it is for the investment community, whether it be financial analysts, institutional shareholders, retail shareholders, brokers or media, to be made aware of a company's performance, position and prospects.
We work with clients to develop an investor relations strategy that aims to convey this information, as well as to establish and maintain an appropriate valuation for its shares, with minimum volatility.
Government
Spectrum works successfully with government clients as well as facilitating and co-ordinating effective PR campaigns for companies requiring government liaison at the local, state or federal level.
