Spectrum set a new benchmark for media attendance at an Intel event when we launched Intel® Viiv™, a technology that creates 'new norms' for how people use personal entertainment. The Viiv launch for Australia was held at The Sound Stage, Entertainment Quarter in Sydney to create a direct association with movies, music and entertainment.

David Stratton, a co-host of "At The Movies" and a well-respected celebrity movie critic, was engaged to discuss the evolution of entertainment over the centuries and how Intel's Viiv platform is the next step in this evolution, enabling consumers to watch content when and where they want.

Approximately 150 people attended, including a mix of 70 consumer, music, entertainment and consumer technology journalists, as well as approximately 20 OEM representatives.